Sheffield Scimitars

What they are:

English Premier League ice hockey club

What we did:

An initial business and marketing consultancy day led on to a highly successful sponsorship project and ongoing support on a retained basis.

What they said:

"Full Time Group's help was sought to source a title sponsor for our semi-professional ice hockey team with the disadvantages of selling a minority sport in an extremely tight time-span and a downward spiralling economy.

The initial day with them not only covered all the crucial business issues on our agenda but also many other new points we had not previously addressed or resolved. During the project which followed, FTG's production of a quality brochure, professional expertise in dealing with potential sponsors, wide-ranging contact base and invaluable advice offered to the club, combined with energy, meticulous attention to detail and optimism were all indispensable. The double sponsorship deals achieved were the highest in the history of the club and were just rewards for the time and effort expended well above the original terms of the agreement.

The Scimitars are now working with FTG on an extended retained basis to help us to further drive our commercial revenue and attendances and to raise our profile in the media and wider community. Despite disappointing team performances, particularly at home, FTG's building of relationships with key strategic partners and imaginative marketing campaigns increased attendances by an average of 28% over the season which included our best ever crowd.

We would highly recommend FTG to anyone requiring the services of a friendly and fully professional marketing company."
Hilary Jones, Copthorne Sheffield Scimitars